Forget what the calendar says, Summer starts when Aperol says it does. Instead of waiting for a date on a calendar we flooded NYC with 100 Aperol waiters serving up summer in a glass. Armed with a fleet of Aperol colored Vespas and million fake spritzes we took to the streets and signaled the start of summer to the masses, giving out free Aperol Spritzes at bars throughout the city and going viral on TikTok… with a little help from Charlie XCX.

Creative Partner: Kevin Flores
Creative Director: Carl Mallia
Production Partner: The Experiential Group