For Super Bowl LVIII, Nissan wanted to take a different approach to the big game. Instead of focusing on the CBS feed, they shifted their attention to Univision and one of their biggest audiences, Latinos.

So we teamed with SNL’s Marcelo Hernandez and Mexican-American pop stars Grupo Frontera to bring to life the story of El Test Drive.

I was known as Mateo for the entirety of this project.

Creative Partner: Kevin Flores

Director: Ariel Danziger

Production Partner: LANDIA